Place Exchange expands into Latin America to support thousands of OOH screens

Place Exchange views Latin America as a major market for out-of-home (OOH) growth, particularly since Statista has projected OOH ad spending there to increase from its $960 million in 2021 to $1.47 billion by 2024. The company’s planned expansion will give marketers access to more than 9,000 premium digital OOH screens.