Place Exchange views Latin America as a major market for out-of-home (OOH) growth, particularly since Statista has projected OOH ad spending there to increase from its $960 million in 2021 to $1.47 billion by 2024. The company’s planned expansion will give marketers access to more than 9,000 premium digital OOH screens.
Treble.ai, a Colombian startup that connects companies and customers through Whatsapp, indicates that the new resources will be used mainly on the product, enhancing its integration with other sales and customer service software. The goal is to reach 10,000 customers in the next three years. Treble.ai customers are Rappi, Olist, Trii, Conta Simples, Addi, Elenas, and Escale, which use “disruptive technology” to increase sales, follow up on leads and provide faster service.
Egyptian marketing tech startup Stllr Network has closed a six-figure US dollar round of funding to help it grow its team and expand regionally. The funding comes from 500 Global, and angel investors through Women Spark and Falak Angels, among others.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.