“Mobility media” is industry lingo for ads on cars, trucks, and other things that go. I prefer Mobile Out of Home, since that could be MOO, but no one asked. Place Exchange, which sells programmatic ads on such things, is expanding its offerings with units that can target ads at specific locations as the vehicles pass by.
Is the jury still out on social commerce? Our friends at eMarketer don’t think so: they expect it to grow 34% this year to exceed $53 billion and 5% of total U.S. ecommerce market. Related: Amazon-owned Twitch is jumping into the game and Motom is consolidating social shopping feeds from multiple platforms.
Frame AI listens to customer support conversations, classifies their contents, and relates them to subsequent revenues and costs. Sounds complicated. They just raised $7.6 million, bringing their total funding to $18 million or so.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.