Let’s talk analytics today, Dear Reader. Location analytics vendor Placer.ai just raised $100 million Series C, giving us something big to discuss. Placer.ai combines more than fifty sources to present anonymized data about foot traffic and sentiments. Not sure how they detect happy feet but it sounds like fun.
New rules would require notifying customers when data was left exposed in an “inadvertent” breach as well as when there are cyberattacks.
Closer to home for CDP watchers, ecommerce and analytics platform Daasity has raised a $15 million Series A. Daasity loads sales, customer, and inventory data into a standard data model that is easily available for personalized messaging as well as merchandising, inventory management, and other non-marketing activities. It probably qualifies as a CDP.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.