Placer.ai also connects consumer locations to retail foot traffic – in real time, no less. They just raised a $12 million Series A, so their investors must also believe their data supply won’t be lost any time soon.
Salesforce has purchased CDP Evergage. But don’t get too excited, CDP fans: the company says its main goal is to beef up its real time interaction management and personalization capabilities. See this David Raab http://customerexperiencematrix.blogspot.com/2020/02/salesforce-buys-evergage-but-not-for-cdp.html blog post for deeper analysis.
Here’s an anti-acquisition: Antivirus software vendor Avast is shutting down its Jumpshot subsidiary, which was just revealed to be selling huge amounts of browsing data from Avast users. The data was technically anonymous and technically gathered with user consent, but new privacy attitudes now make Jumpshot’s practices harder to defend.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.