In another example of a global advertising agency bringing tech inhouse, PMG has acquired retail media platform Momentum Commerce. Integrating Momentum with PMG’s Alli platform (AI-powered analytics) will allow signals from the 37 million products and 880,000 brands tracked by Momentum to be translated into media and creative outcomes. The acquisition follows a long history of partnership between the two entities.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.
Sending loud signals that its ambitions exceed delivering your dinner, DoorDash has spent $175 million to buy retail media platform Symbiosys to boost its off-site advertising capabilities. Advertisers, from enterprise CPG leaders to local restaurants, utilize DoorDash in an attempt to reach high intent customers. That reach will now be expanded across search, social, and off-site display.
The web search tool Perplexity looks like it’s taking on Google with its latest release, a web browser named Comet. Comet claims to move “from browsing to thinking,” surfacing information and search results in response to natural language queries. Comet is available immediately to Perplexity Max subscribers; others can join a wait list.