Adobe has added the MediaWallah identity graph to its Real-time CDP integrations, enabling clients to add online and offline identifiers to customer records. The integration will make it easier for Adobe clients to unify customer data from different sources and to enrich profiles with MediaWallah data. You may recall that Adobe announced a similar integration with Merkle’s Merkury ID resolution technology last month.

Marketing is the least data-driven of all departments covered in this Talend survey: 48% of marketers make less than half their decisions based on data, compared with 23% of IT and 33% of engineering leaders.  Just 40% of executives always trust the data they work with and 22% don’t think their company’s investment in data management is worth it.  Read on and weep.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.