It seems that Walmart and Mai both have the right idea. Poor targeting and escaping the walled gardens are digital marketers’ top two concerns, according to this Criteo survey. Also download to learn whether consumers worry most about fake news, privacy, or online scams.
Does the entire notion of ad targeting strike you as a bit retro? Mai (formerly Markable.AI) thinks people should just point at anything they see on a screen and buy it. They’ve added $5 million to their Series A to build AI-based image and video content recognition tech to make it happen.
Google and Facebook both stand to lose revenue from the Apple changes. Facebook has been characteristically obnoxious, making dubious anti-trust threats and cluelessly expecting sympathy that it may lose some revenue. Google has been more passively aggressive, delaying app updates that would require new labels and saying it will stop trying to collect the data even though (pause to wipe small tear from eye) the “vibrant and open app ecosystem” will suffer as a result.
Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime. In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds. It also launched an AI Use Case Library to house its industry-specific AI offerings.