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Post-IDFA Alliance Helps Marketers to Cope with New Apple Privacy Rules

Like an imminent hanging, the approaching enforcement of Apple’s new privacy rules has concentrated marketers’ minds on adjusting to the situation rather than waiting to be rescued by an-as-unbuilt universal identifier. We wrote last week about AppsFlyer’s approach. Now we also have the Post-IDFA Alliance, a consortium of mobile adtech firms offering a resource center with helpful advice and perhaps a little sympathy. Facebook has also launched a site on the topic. Of course, Facebook just got caught knowingly publishing inflated audience data, so examine that gift horse very carefully.

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Microsoft and EU publishing organizations ally to force Google and Facebook to pay for news

February 23, 2021

In a move to add pressure on the the biggest tech giants, Microsoft is launching a project to have the EU establish an Australia-style arbitration system that mandates pay for use of news content. Google and Facebook have been fighting back at Australia’s rules.  Goolge has cut licensing deals while Facebook has gone further and blocked sharing Australian news on its service. Countries including Canada and the UK are considering laws similar to Australia.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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