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Post-IDFA Alliance Helps Marketers to Cope with New Apple Privacy Rules

Like an imminent hanging, the approaching enforcement of Apple’s new privacy rules has concentrated marketers’ minds on adjusting to the situation rather than waiting to be rescued by an-as-unbuilt universal identifier. We wrote last week about AppsFlyer’s approach. Now we also have the Post-IDFA Alliance, a consortium of mobile adtech firms offering a resource center with helpful advice and perhaps a little sympathy. Facebook has also launched a site on the topic. Of course, Facebook just got caught knowingly publishing inflated audience data, so examine that gift horse very carefully.

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Microsoft and EU publishing organizations ally to force Google and Facebook to pay for news

February 23, 2021

In a move to add pressure on the the biggest tech giants, Microsoft is launching a project to have the EU establish an Australia-style arbitration system that mandates pay for use of news content. Google and Facebook have been fighting back at Australia’s rules.  Goolge has cut licensing deals while Facebook has gone further and blocked sharing Australian news on its service. Countries including Canada and the UK are considering laws similar to Australia.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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