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Post-IDFA Alliance Helps Marketers to Cope with New Apple Privacy Rules

Like an imminent hanging, the approaching enforcement of Apple’s new privacy rules has concentrated marketers’ minds on adjusting to the situation rather than waiting to be rescued by an-as-unbuilt universal identifier. We wrote last week about AppsFlyer’s approach. Now we also have the Post-IDFA Alliance, a consortium of mobile adtech firms offering a resource center with helpful advice and perhaps a little sympathy. Facebook has also launched a site on the topic. Of course, Facebook just got caught knowingly publishing inflated audience data, so examine that gift horse very carefully.

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Microsoft and EU publishing organizations ally to force Google and Facebook to pay for news

February 23, 2021

In a move to add pressure on the the biggest tech giants, Microsoft is launching a project to have the EU establish an Australia-style arbitration system that mandates pay for use of news content. Google and Facebook have been fighting back at Australia’s rules.  Goolge has cut licensing deals while Facebook has gone further and blocked sharing Australian news on its service. Countries including Canada and the UK are considering laws similar to Australia.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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