Postie Offers One-Stop Direct Mail Marketing
Direct mail was never really lost but that doesn’t prevent companies from rediscovering it. The latest is Postie, which has just launched an integrated system combining access to a 320 million-name database; connections with a company’s own CRM, Web, and other systems; look-alike prospect modeling; rule- and event-based trigger campaigns; and more. Users upload creative and do everything else within the system. Sweet.