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Postie Offers One-Stop Direct Mail Marketing

Direct mail was never really lost but that doesn’t prevent companies from rediscovering it. The latest is Postie, which has just launched an integrated system combining access to a 320 million-name database; connections with a company’s own CRM, Web, and other systems; look-alike prospect modeling; rule- and event-based trigger campaigns; and more. Users upload creative and do everything else within the system. Sweet.

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Most Digital Transformation Initiatives Favor Efficiency Over Customer Experience: Avaya and IDC

July 6, 2018

Let’s talk about digital transformation because, well, there’s no actual news today. First an IDC study for Avaya that finds most digital transformation initiatives have been “less than ‘extremely successful’” in part because IT and business managers both think they’re in charge. More disturbing, more projects focus on efficiency (62%) than customer experience (54%). Companies that do prioritize customer experience grow faster.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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