Precisely Launches Digital Engagement Platform

Data management software vendor Precisely, which just Monday announced acquisition of Winshuttle, is back in the news with a new self-service digital engagement platform called EngageOne Communicate.  This moves them out of the IT department to let business users design and deliver real-time customer interactions.  Channels include personalized interactive video, chatbots, email, SMS, and “dynamic PDFs”, which include barcodes and QR codes.