Planning to build your own data management infrastructure? Precisely has announced a Data Integrity Suite with SaaS modules for data integration, observability, governance, data quality, geo-addressing, spatial analytics, and enrichment. Old-timers will recall that Precisely was called Syncsort until 2020 and then regale you with tales from the days when mag tape was the hot new technology.
s the loss of third-party cookies makes results measurement more difficult, advertisers keep looking for purchase data they can use instead. Omnicom has tapped a juicy new source in a deal with Instacart. TV ad audiences will be matched to Instacart sales data, making a direct connection between who saw an ad and what they bought. In a data clean room, of course.
Founded in 2019, Klar is a fully digital bank in the vein of companies like California-based Chime. It plans to use its new capital of US $70 million to further push its banking-based model to the Mexican population (where an estimated 50% of the population is unbanked).
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.