Are any miracles more wondrous than Large Language Models? How about open source, low-code LLMs? Predibase offers just that enabling engineers to act like a barnyard of data scientists. They just added $12.2 million to their Series A, bringing total funding to $28 million.
A cookieless DMP? Sounds crazy, no? Yet here is our little village of…oh wait, sorry. Too much musical theater. What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics. This lets publishers charge more for impressions that are not tied to addressable individuals. Radical!
Would it spoil some vast eternal plan if Meta shared some of its revenue from ads near news stories? Probably not, but they’re still deadly opposed to the concept. Their latest threat to drop news content rather than pay is directed against the State of California.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.