B2B predictive analytics and data vendor Mintigo has added $10 million in funding, bringing its total to $44 million. Mintigo currently positions itself as an artificial intelligence platform. It assembles data on more than 50 million companies and 200 million professionals worldwide, using it to select targets, score leads, and advise insights to sales people.
Customer Data Platform vendor NGDATA has acquired data management and analytics consultancy Eccella to expand its services capabilities and geographic reach. Belgium-based NGDATA already has some U.S. and Pacific presence, while Eccella is based in New York with offices in London and Mumbai. NGDATA has raised $27 million and been unusually active in the acquisition front, buying personalized video creator Rednun in 2016 and data-driven marketing consultancy ENQIO in 2015.
You probably don’t need a reminder of why identification is important, but, just in case: digital identity network ID.me has released a Forrester study that found 15.4 million people were identify fraud victims in 2016, with losses estimated at $16 billion.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.