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Price Is Most Important to Retail Shoppers: Scandit Survey

Reaching buyers during checkout is often too late. The 2018 Retail Consumer Survey from barcode scanner vendor Scandit not surprisingly suggests that barcode scanning can help. They offer many clever examples. Still, the most sobering data in this survey is that price is by far the most important factor in selecting a retailer: it was cited by 55% of respondents, followed by stocking preferred brands (18%), merchandise selection (13%), and, oh there it is: customer service (10%).

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Email and Social Media Tie for Most Implemented Marketing Tactics: Sagefrog Marketing Mix Study

December 18, 2017

Earned media budgets may indeed be growing fastest, but the bulk of the spend is on social media, not conventional public relations. Sagefrog’s eleventh annual B2B Marketing Mix Report found social media tied with email as the most implemented marketing tactic (79%), while conventional public relations ranked ninth at 29%. Read this to see how your marketing mix compares with the Jones’.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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