Price Is Most Important to Retail Shoppers: Scandit Survey
Reaching buyers during checkout is often too late. The 2018 Retail Consumer Survey from barcode scanner vendor Scandit not surprisingly suggests that barcode scanning can help. They offer many clever examples. Still, the most sobering data in this survey is that price is by far the most important factor in selecting a retailer: it was cited by 55% of respondents, followed by stocking preferred brands (18%), merchandise selection (13%), and, oh there it is: customer service (10%).