CleverTap unveiled RenderMax, a proprietary technology that can increase mobile push notification render rates up to 90% on low-end Android devices. Push notifications have the power to increase customer retention rates. Most marketers only focus on their push notification delivery rates, but a “delivered” notification that doesn’t render on the user’s device is a wasted effort.

Zensciences, an award-winning B2B marketing agency announced that CRISIL Ltd, an S&P Global company has retained its services for its Digital Marketing mandate for the second year running. Zensciences has been enabling and managing the brand’s end-to-end social media marketing charter. The agency is also working with CRISIL to shape its brand communications in the digital medium.