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Privacy and Security Investments Neared $10 Billion in 2019: Crunchbase

Now that you’re in the mood to read industry reports, here’s one about privacy and security funding. Crunchbase reports nearly $10 billion was invested in the industry in 2019, a relatively modest 11% increase over 2018, which itself was up 44% over 2017. Yes, this is a big industry.

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TVSquared Launches Unified TV Attribution

February 5, 2020

I don’t mean to be cranky, Dear Reader, but today’s theme is basically “stuff you don’t care about but is the best I could find”. We’ll start with something you might find genuinely interesting: cross-screen attribution vendor TVSquared has launched a global solution to unify reporting on linear and digital TV advertising. Good stuff, but TVSquared has been doing cross-screen attribution for years, so it’s not clear exactly what’s new.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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