Snark aside, I think Forrester is right. Accenture agrees: they found that 44% of consumers are frustrated by lack of personalization but 49% worry about privacy when they subscribe to data-driven services. More than half (58%) would switch to a company that personalizes without compromising trust.
B2B data aggregator Leadspace has added $21 million Series C funding, bringing total raise to $56 million. Leadspace assembles data from public and private sources, combines it with a client’s own data, and uses artificial intelligence to create lead scores and alerts.
Shifting to the bigger picture: Target just spent a half-billion dollars to buy same-day delivery service Shipt, strengthening Target’s position in the on-going battle with Amazon for online customers. Why isn’t there a TV soap opera about this?
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.