Privacy Impact Is Media Buyers’ Top Worry for 2021: IAB Survey

Media spend will rise by 6% next year, according to this IAB survey. Growth will be entirely concentrated in digital budgets, which will rise 14% to reach 71% of total spend while traditional media falls by 5%. Privacy regulations top the list of buyer concerns, cited by 41%, and are closely followed by the need for more first party data (37%).

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PostHog Raises $12 Million for Open Source, No-Code Product Analytics

December 18, 2020

PostHog – whose stylized hedgehog logo is so darn cute – has raised a $12 million Series A for its open source product analytics system. The no-code system captures events and behaviors in mobile and Web apps, loads them into a data store, and gives users tools to analyze them. Product and content analytics are trends to watch if you’ve already binged all the good Netflix series.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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