Privacy Notices Build Consumer Trust: The CMO Survey

The CMO Survey from Duke Fuqua School of Business is an industry institution, now in its 28th edition since 2008.  The current report has lots of interesting data on privacy, trust, digital spend, and climate change, as well as the usual reports on marketing budgets.  Fun facts: 45% of marketers think privacy notices positively impact customers’ thoughts about their brands, even though 95% think consumers don’t read the disclosures very carefully.

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Phrasee Sells Majority Stake to Private Equity Fund

March 21, 2022

There’s no need to worry about robots destroying the world when humans are doing it without any help.  So I’m less intrigued than I once was about Phrasee, which uses AI to create and optimize marketing email, SMS, Web and social media messages. But it’s still worth noting that they just sold a majority stake to capital D, a private equity fund manager based in London.  Expect more private equity deals now that the public markets have pulled back from all-time highs.

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DrivenIQ Buys Visitor Data Inc. to Identify Website Visitors

March 21, 2022

Data compilers may be threatened by new privacy rules, but they also see an opportunity to serve marketers who are looking for new lists.  DrivenIQ provides auto dealers and retailers with tech to identify anonymous website visitors, in ways that are not entirely clear but they swear are fully privacy compliant.  They just bought Visitor Data Inc., which uses “double opted-in first-party data pixel technology” to match mobile device IDs with names, emails, phone numbers, and street addresses.

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Large Organizations Use Average of 367 Applications: Forrester Report

March 27, 2023

I can’t bring myself to lead with yet another generative AI story, so we’ll start instead with this Forrester report for Airtable, which found that organizations have lots of software applications.  The average is 367 in use at large organizations, with teams using an average of 45 daily and individuals using an average of 52 weekly.  No surprise here but a good reminder of why data integration is so important.

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