Privacy Notices Build Consumer Trust: The CMO Survey
The CMO Survey from Duke Fuqua School of Business is an industry institution, now in its 28th edition since 2008. The current report has lots of interesting data on privacy, trust, digital spend, and climate change, as well as the usual reports on marketing budgets. Fun facts: 45% of marketers think privacy notices positively impact customers’ thoughts about their brands, even though 95% think consumers don’t read the disclosures very carefully.