Privacy compliance is a profitable investment, according to this Cisco survey. They found companies receive an average 2.7x return on each dollar spent. Benefits including greater customer trust, improved operational efficiency, higher agility, and faster sales cycles.
CDP mParticle has expanded its data quality features and added the ability to add calculated attributes to customer profiles. Enhancements make it easier to import old data, manage data collection rules, and quickly activate new data streams. Some CDPs already have similar features, others do not.
I could finish with any of several surveys showing that consumers are concerned about privacy, but even Jamie in our Department of the Obvious feels everybody knows that. So instead let’s mention that ViewN, a tiny CDP vendor in Miami, has purchased Bimotics, an equally tiny company that offers data assembly tool for the Google Cloud Platform. It appears that both firms were already run by the same people.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.