Private Equity Investment in Digital Marketing M&A Doubled Last Year: Hampleton Partners

For broader trends in tech deals, Hampleton Partners’ reports that 61% of digital marketing M&A spending last year was on services compared with just 39% on software. Biggest acquirers were agencies like Dentsu and Accenture. Also, private equity groups doubled their investment last year and were up 4x since 2015. Interesting.