News

PrivatizeMe Adds Mac-Based Anti-Tracking Add-On

Is realistic cross-channel attribution finally becoming possible? Not so fast: it depends heavily on data that consumers don’t necessarily want to share. PrivatizeMe offers privacy-minded consumers a browser add-on that clears cookies and scrambles device fingerprints. They had a PC version and just added one for Mac. They use some serious scare language “Consumers are constantly being tracked by untrusted websites and their marketing partners, including data brokers who generate billions of dollars a year by stalking users and creating profiles. Users are then targeted based on their spending, searching or social media behavior by these untrusted sites and they see targeted content and can even be up-charged.”