Data privacy vendor Privitar has raised a $80 million Series C, more than doubling its total to $143.5 million. Privitar lets companies control access to customer data to help companies ensure compliance with privacy regulations.
SugarCRM, which long ago expanded to include marketing and customer service solutions, has added a data integration platform to connect with external business applications. It’s one more example of making external data available to customer management systems. You know, like you do with a CDP.
Marketers aren’t doing so well with AI adoption, either. This MIT Technology Review Insights report found that media and marketing companies were dead last in expected use of AI. Financial services, manufacturing, IT and telecom lead the way. From one -quarter to one-third of companies across all industries use AI for personalization.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.