Here’s another non-marketing use for customer data: in this case, providing intelligent advice to sales people. PROS offers cloud-based solutions to help with product recommendations, pricing, and deal management; it can advise human agents or feed directly into Web sites. And it uses “advanced data science”…but then again, nowadays, who doesn’t?
Customer analytics vendor Fospha has purchased customer data platform and journey manager iJento to create unified offering. Both firms are in the portfolio of technology investment firm Blenheim Chalcot, which purchased iJento in March 2016.
We might as well go for the self-reference trifecta. The Institute is working with MarTech Advisor on a survey about customer data management practices. Please fill it out here and pass the link on to others. Thanks!
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.