Did someone mention data analytics? Oh, it was me. Now that I mention it, here’s a study from Sisense that reports 96% of digital product managers think their customers want them to embed personalized, AI-driven insights into their products, and most think the customers would pay to get it. Is that an itch you’ve been eager to scratch, Dear Reader?
Remote access – excuse me, “digital workspace” – tech vendor Citrix was just bought by Vista Equity Partners and friends for $16.5 billion. That’s only sort of interesting, but Vista announced they plan to combine Citrix with data analytics vendor TIBCO, a bauble they’ve owned since 2014. And data analytics is something we care about, right?
This Wpromote report has lots of interesting information about marketing budgets, including the surprising news that retail media is already starting to lose importance. But I’m only writing about it because they mentioned “brandstanding” (brands taking a stand on public issues), which is a new buzzword to me. I am easily amused.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.