Profitero Expands Coverage of Online Consumer Product Sales
Profitero tracks consumer purchases from online stores, making it sort of the online equivalent to IRI. The company had no real news other than reporting it continues to grow: it now tracks 450 million consumer products daily, compared with 300 million a year ago, and covers 5,000 online stores compared with 4,000 last year. Its data lets clients compare their own sales with competitor sales, which they can use to estimate the impact of marketing programs on results. Attribution again!