Programmatic and CTV Budgets Continue to Grow: Proximic
A notable 72% of marketers plan to increase their programmatic budget in 2025, while 46% plan on shifting budget from linear to CTV. The data comes from a survey of advertisers, publishers, and technology companies by Proximic from Comscore. With cookies teetering on the brink, interest in contextual data remains strong with 54% planning to increase its use this year.