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Programmatic and CTV Budgets Continue to Grow: Proximic

A notable 72% of marketers plan to increase their programmatic budget in 2025, while 46% plan on shifting budget from linear to CTV. The data comes from a survey of advertisers, publishers, and technology companies by Proximic from Comscore. With cookies teetering on the brink, interest in contextual data remains strong with 54% planning to increase its use this year.

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Meta Retains Fact-Checking Outside U.S.; Google Drops It in Europe

January 22, 2025

Meta has enthusiastically ditched U.S. fact-checking in favor of right-wing-friendly “community notes”.  But a spokesperson said on Monday that it will keep fact checkers active outside of the U.S., possibly because European regulators are more opposed to misinformation than the current U.S. regime. On the other hand, Google has told the European Commission that it will pull out of existing voluntary fact-checking commitments before these become legally required.

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