Here’s an effort to save by the planet by discarding old emails, which are wasting resources by taking up storage space. The idea is to put an expiration date on commercial emails, since few people will ever look at them more than a few days after they’re sent. I’m pretty sure they’re serious, although it might be a subtle joke.
Amplitude calls itself a “digital optimization system”, which could mean almost anything. In fact, they collect customer-level behaviors and product data, and use it to identify opportunities, build personalized messages, and track near- and long-term results. They just added an A/B testing module that draws on the same data, which lets it do much more than standard A/B tests.
We have a tasty mix of investment news today, Dear Reader. First is pricing of marketing tech, data, and services vendor (and CDP) Zeta Global’s previously-announced IPO, which proposes to raise $250 million for a market cap of $2 billion or so. It’s a fairly modest 5x revenue, which will be around $400 million.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.