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Prometeo Launch Spark To Help Startups Through Open Banking APIs in Latin America

Prometeo, an Open Banking API platform in Latin America, has announced the launch of Spark, a free program for startups, fintech companies, and small businesses that provides access to its infrastructure of banking connections with APIs in a region that has been historically underserved financially.

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TAIL a new CDP and DMP Player from Brazil

July 22, 2021

Tail Target is a data management platform (DMP) and also Customer Data Platform (CDP) that helps businesses get to know their target audiences in real time. It analyzes anonymous browsing behavior of internet users and provides brands with information related to consumers’ needs. The platform collects and organizes massive user-generated data to provide better audience analysis, datainsights, and ad targeting multichannel activation to improve the results of companies’ marketing strategies. Tail Target was launched in 2012 and is operated from Sao Paulo, Brazil.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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