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Prometeo Launch Spark To Help Startups Through Open Banking APIs in Latin America

Prometeo, an Open Banking API platform in Latin America, has announced the launch of Spark, a free program for startups, fintech companies, and small businesses that provides access to its infrastructure of banking connections with APIs in a region that has been historically underserved financially.

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TAIL a new CDP and DMP Player from Brazil

July 22, 2021

Tail Target is a data management platform (DMP) and also Customer Data Platform (CDP) that helps businesses get to know their target audiences in real time. It analyzes anonymous browsing behavior of internet users and provides brands with information related to consumers’ needs. The platform collects and organizes massive user-generated data to provide better audience analysis, datainsights, and ad targeting multichannel activation to improve the results of companies’ marketing strategies. Tail Target was launched in 2012 and is operated from Sao Paulo, Brazil.

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Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

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