Prometeo, an Open Banking API platform in Latin America, has announced the launch of Spark, a free program for startups, fintech companies, and small businesses that provides access to its infrastructure of banking connections with APIs in a region that has been historically underserved financially.
Tail Target is a data management platform (DMP) and also Customer Data Platform (CDP) that helps businesses get to know their target audiences in real time. It analyzes anonymous browsing behavior of internet users and provides brands with information related to consumers’ needs. The platform collects and organizes massive user-generated data to provide better audience analysis, datainsights, and ad targeting multichannel activation to improve the results of companies’ marketing strategies. Tail Target was launched in 2012 and is operated from Sao Paulo, Brazil.
The DIF5 Strategy will also be focusing on five key emerging technologies to drive innovation and ensure Malaysia will be at the forefront of the rapid evolution of digital technologies and development of a future-ready digital economy.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.