We saw last Friday that Tylenol is eager to let you know they’re watching your every move. The folks at Acxiom-owned LiveRamp are more discreet even though their ambition is broader: nothing less than a “universal, people-based identifier” to track people across all devices in all media. They’ve just made their IdentityLink IDs available to ad agencies, completing a plan that has already made them available to brands, technology platforms, data owners, and publishers.

And still more about money: companies will spend $4.7 billion on customer journey analytics software and services in 2017, says palindromically-named Markets and Markets. They expect the industry to reach $12.2 billion by 2022. Before you faint at the thought of all that mapping software, read the fine print: the estimate includes all customer segmentation, targeting, behavior analysis, brand management, campaign management and product management systems. Details will cost you $5,650.

AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.