Enrichment is good, but not if it’s done with stolen data. Encryption is one way companies avoid that. This Ponemon Institute study found that Protecting customers’ personal information is now the most common reason for using encryption (54%). The most common challenge (67%) was discovering where sensitive data is stored in the organization – something else a CDP often helps companies to do.
Hubspot has added a new Web content management system to its collection of sales, marketing, and service modules. It’s hard to slap a label on every-changing Hubspot, which is approaching the scope of cloud marketing platforms from Adobe, Salesforce, and such. Old-timers will recall that Web content management was the core of Hubspot’s original “inbound marketing” position.
We could finish with last week’s 5.2 million name data breach at Marriott but that is barely news these days. So let’s instead share this 23-country study on consumer trust in digital media from GroupM. Just half of global consumers feel technology improves their lives and people in richer countries are even more skeptical. Only 18% think sharing data leads to improved products and services and just 20% are willing to share their data for free. Another 42% would share if rewarded and 38% don’t want to share at all.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.