Proxy sells a mobile phone app that broadcasts an identity signal, avoiding the need for keys, ID cards or passcodes. It’s secure in that the signal is a single-use, encrypted token that only makes sense to user-authorized devices. But all bets are off if a phone gets lost or the user just wants a few moments of privacy. Anyway, they just raised a $42 million Series B, bringing their total to just over $60 million.
Adobe has announced that Marketo users will be able to access content stored in its Adobe Experience Manager digital asset manager. I wouldn’t ordinarily report such a simple integration, especially when both products are owned by the same company. But we’ve been starved for news you find interesting, Dear Reader, and you do like articles about Adobe.
Connected TV is delivered outside of standard cable networks, while linear TV is scheduled programming within those networks. Now that we’ve clarified that, we’ll report that AT&T’s Xandr has added a self-service tool that lets media buyers select a single audience across linear TV networks reaching 76% of U.S. households. This avoids duplicate exposures.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).