Publicis acquires Australia-based CitrusAd
Global advertising company Publicis Groupe is on the acquisition trail, picking up Australian-based software as a service platform CitrusAd which helps retailers sell digital advertising to brands.
Global advertising company Publicis Groupe is on the acquisition trail, picking up Australian-based software as a service platform CitrusAd which helps retailers sell digital advertising to brands.
Alibaba and Tencent are looking at how they can integrate their walled gardens to ensure consumers can use services from both platforms at the same time. This comes as China continues its push to rein in domestic big tech. The integration could see Tencent’s super app WeChat payment function made available on Alibaba’s Taobao and Tmall marketplace, while Alibaba could host e-commerce listings on WeChat’s mini programs.
As the amount of digital data in the world continues to grow exponentially, extracting meaning from it is becoming an increasingly challenging task, says Peter O’Connor, Vice President – Sales, Asia Pacific, Snowflake.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.