Publicis Groupe has acquired Capitiv8, the influencer platform that boasts 15 million creators, including 95% of all influencers with over 5,000 followers. This follows last year’s acquisition of Influential, itself a huge influencer network which works alongside Publicis-owned connected identity platform Epsilon. Adding Captiv8 gives Publicis the biggest influencer network in the world.
Jamie from our Department of the Obvious was thrilled to hear that in-store kiosks for food orders are perceived as less “friendly” than human shop assistants, according to an Intouch Insight study. Jamie nevertheless offered some anecdotal evidence that he has met some unfriendly human staff in his time. He also noted the less obvious finding of higher levels of consumer satisfaction with non-human AI-powered drive-thrus and advance mobile ordering.
Cloud data management platform Informatica has unveiled a broad strategy for agentic AI. AI Agent Engineering is a new offering allowing users to build and deploy multi-agent AI systems with no-code orchestration across a range of eco-systems, from AWS and Microsoft to Databricks and Snowflake. Also launched: a suite of CLAIRE agents to manage complex data ops including ingestion and quality control.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.