Publicis Groupe has purchased CitrusAd, a platform that places ads on ecommerce websites, in physical stores, and in email. It will be a standalone business within Publicis’ Epsilon group. If this sounds familiar, you may be remembering that Dentsu bought ecommerce agency LiveArea for its Merkle unit just two weeks ago.
Xtremepush started as a messaging system but is now one of the companies hoping to sell you a unified digital engagement platform. Yes, it includes a CDP. They just raised $33 million to double their workforce and accelerate their global expansion.
It’s been a Lucy-in-the-chocolate-factory week with more news than I can handle. We have two items from ZoomInfo alone: a direct integration to make their data available within Microsoft Dynamics 365, and a $575 million purchase of Chorus.ai, an AI-driven conversation analysis and sales coaching tool.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.