Publicis Groupe has acquired data collaboration and connectivity platform Lotame. Lotame will be integrated with Publicis Epsilon, expanding its portfolio of (non-cookied-based) consumer profiles to some four billion. This continues the trend of the large agency holding companies investing heavily in tech.
Basis Technologies is integrating with IRIS.TV to support contextual targeting for CTV programmatic advertising. Basis is an advertising automation platform, IRIS.TV a content data marketplace built for streaming. The potential to target ads based on the nature of video content has long been available for linear TV, but not readily for CTV.
Microsoft is launching some ad categories designed specifically for the Copilot AI assistant. Microsoft Advertising Showroom ads will create an immersive environment for users to interact with products. Dynamic filters will enable users to refine search results based on their recorded preferences rather than by typing additional search prompts.
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.