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Publicis Groupe Buys Ecommerce Analytics Platform Profitero for €200 Million

The folks at agency holding company Publicis Groupe no doubt care about security, but their latest acquisition is ecommerce analytics software company Profitero. It’s unusual for an ad agency to own straight-up commercial software, but Publicis must have decided that Profitero’s predictive analytics for product, content, search, pricing, and other decisions is worth the reported €200 million ($210 million) price.

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40% of Media Investments Are Ineffective: Measurement Analysis

May 5, 2022

For one brief, if delusional, moment, marketers thought adtech had made accurate performance measurement a reality.  Loss of third-party cookies and device IDs shattered the illusion.  The gold-standard alternative has always been controlled experiments to measure incremental results, but that’s been too hard to execute.  Measured just raised $21 million to make it easier.  On average, they find 40% of media investments are ineffective.

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Omeda Integrates With Shopify

July 8, 2025

Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.

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