It’s a slow news day, Dear Reader, so let’s look at changes in the top 100 customer loyalty rankings published by Brand Keys.  The biggest loser is Elon Musk’s X/Twitter, whose shenanigans have earned a drop from 47th to 92nd place.  Tito’s vodka rose from 87th to 34th, making it an even bigger winner than Barbie-fueled Mattel, which went from 88th to 42nd.  Somehow that seems right.

This study by Smart Insights on digital marketing practices offers the rather sad news that about half of companies are stuck in the lowest maturity stages.  Lack of qualified staff is the biggest obstacle to improvement, followed by low investment in platform integration.  Not-so-fun fact: just 11% of respondents have a well-defined martech stack while 48% have no structured approach to selecting and integrating martech.

Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.