Publishers No Longer Focused on Cookie Deprecation: Emodo Study

Two-thirds of publishers (65%) don’t think first party data or alternative IDs will solve the problems of cookie deprecation, according to this Emodo report.  But just 40% rate it as a top priority and only 19% are prioritizing it when evaluating ad sales partners.  Top publisher priorities are the economy (57%) and attention metrics (52%), with less attention to supply path optimization (30%), tech costs (30%), sustainability (27%), and the growth of connected TV (26%).

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NewsGuard Offers MFA Site Exclusion Lists to Advertisers

July 24, 2023

No one likes to spend money on “made for advertising” (MFA) sites that have few actual visitors, although the outrage seems stronger among publishers than advertisers, who see the waste as a cost of doing business.  Still, for the advertisers who do care, NewsGuard has just launched a service to let advertisers build lists that exclude MFA sites from their campaigns or build lists of non-MFA sites to include.  

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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