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Publishers Struggle to Block Deceptive Ads: GeoEdge Report

Facebook gets no sympathy because they make their own rules. But other publishers are also struggling against a tide of deceptive ads, political and otherwise. This GeoEdge survey found that 69% of publishers see a moderate or large number of deceptive ads each week and that 20% have lost viewers as a result of publishing them. Avoiding bad ads has its own risks: 49% said they inadvertently block non-deceptive ads often or very often.