Facebook gets no sympathy because they make their own rules. But other publishers are also struggling against a tide of deceptive ads, political and otherwise. This GeoEdge survey found that 69% of publishers see a moderate or large number of deceptive ads each week and that 20% have lost viewers as a result of publishing them. Avoiding bad ads has its own risks: 49% said they inadvertently block non-deceptive ads often or very often.
Let’s try to find some good news today, if only for the challenge. We can start with this FitForCommerce report on leading retailers, which found they were steadily adding digital services even before the pandemic. Since 2016, the number offering online purchase for in-store pickup doubled from 33% to 66% while Web display of in-store inventory rose from 39% to 67%. An impressive 69% offer next day delivery and 20% offer same day delivery. Remember when those were crazy talk?
Spending your budget on privacy tech instead of cool things like trigger campaigns and personalization? OneTrust is offering a collection of free tools for data mapping, data access requests, cookie consent, and more. That’s free as in free beer and if there are limits, I couldn’t find them listed.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.