Facebook gets no sympathy because they make their own rules. But other publishers are also struggling against a tide of deceptive ads, political and otherwise. This GeoEdge survey found that 69% of publishers see a moderate or large number of deceptive ads each week and that 20% have lost viewers as a result of publishing them. Avoiding bad ads has its own risks: 49% said they inadvertently block non-deceptive ads often or very often.
Let’s try to find some good news today, if only for the challenge. We can start with this FitForCommerce report on leading retailers, which found they were steadily adding digital services even before the pandemic. Since 2016, the number offering online purchase for in-store pickup doubled from 33% to 66% while Web display of in-store inventory rose from 39% to 67%. An impressive 69% offer next day delivery and 20% offer same day delivery. Remember when those were crazy talk?
Spending your budget on privacy tech instead of cool things like trigger campaigns and personalization? OneTrust is offering a collection of free tools for data mapping, data access requests, cookie consent, and more. That’s free as in free beer and if there are limits, I couldn’t find them listed.
Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year . The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing. It’s doubtful many consumers will bother with the settings but the features give more control to those who care.