News

Publishers Struggle to Block Deceptive Ads: GeoEdge Report

Facebook gets no sympathy because they make their own rules. But other publishers are also struggling against a tide of deceptive ads, political and otherwise. This GeoEdge survey found that 69% of publishers see a moderate or large number of deceptive ads each week and that 20% have lost viewers as a result of publishing them. Avoiding bad ads has its own risks: 49% said they inadvertently block non-deceptive ads often or very often.

More News

Next Article

Next Day Delivery Is Now Normal: FitForCommerce Study

July 13, 2020

Let’s try to find some good news today, if only for the challenge. We can start with this FitForCommerce report on leading retailers, which found they were steadily adding digital services even before the pandemic. Since 2016, the number offering online purchase for in-store pickup doubled from 33% to 66% while Web display of in-store inventory rose from 39% to 67%. An impressive 69% offer next day delivery and 20% offer same day delivery. Remember when those were crazy talk?

CDPI Newsletter
Featured Article

CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

CDPI Newsletter