Walmart has joined ChatGPT’s Instant Checkout program. After linking their Walmart account to ChatGPT, customers will be able to make purchases by pressing a “buy” button within the app. It’s a direct threat to ecommerce marketplaces like Amazon.

No, the CDP isn’t dead. The latest State of Martech report from Clevertouch Consulting and The University of Stirling finds 53% of respondents have deployed a CDP, up from 47% in last year’s survey, and 45% plan to implement a new CDP next year. Other hype-busters: just 8% are currently running hyper-personalized campaigns and, far from consolidating, 62% of respondents grew their martech stacks in the past year (vs 8% who reduced them).

Meta has announced agreements with USA Today, People Inc., and other news publishers to pay for access to their content and link to their articles in its AI chatbot. It’s a sharp contrast to Perplexity, which the Chicago Tribune and New York Times are separately suing for allegedly scraping content and bypassing paywalls. Despite this deal, Meta apparently still opposes compensating publishers for news links in social media posts.