PulsePoint Uses AI to Manage Content Marketing Campaigns

Ad tech vendor PulsePoint has upgraded Story by PulsePoint, which uses AI to manage content marketing programs across social media, native, and content discovery platforms. It optimizes for post-click engagement, not just lowest cost per click.

More News

Next Article

ZenIQ Raises $4.6 Million for AI-Driven Account Based Marketing

June 14, 2017

June is the gateway to summer romance. Pairing up seems to be in fashion for marketing vendors too. Account Based Marketing vendor ZenIQ announced a $4.6 million investment by investors including Salesforce Ventures.  ZenIQ combines first and third party data into something like a Customer Data Platform.  It then applies artificial intelligence to recommend and help execute Account Based Marketing projects. Salesforce apparently sees ZenIQ as complementing the AI-powered ABM offering, it launched last week.

CDPI Newsletter
Previous Article

Dentsu Aegis Network Plans to Target All Ads at Trackable Individuals

June 12, 2017

If subscription services replace retailers and consumers shop mostly within closed systems like Amazon and Facebook, it gets really hard for advertising to have an impact. But until that happens, Dentsu Aegis Network hopes to target all ads at specific (though anonymized) individuals. It has just launched M1, a “people-based marketing platform” that assigns a persistent anonymized ID to every adult in the U.S. and can synch that ID with publishers’ own IDs. It currently has 242 million anonymized profiles based on actual name, address, and/or email address.

CDPI Newsletter