PureB2B also compiles business contact and company data for marketers. They just launched PurePredict, which combines contact-level intent-based content consumption of known individuals; company-level intent based social media behaviors; and domain-level intent based on content consumption by anonymous individuals. If that’s not enough, the company says it will add other types of intent data in the future.
B2B CDP Leadspace and data compiler ZoomInfo have announced a strategic partnership that will give Leadspace “platform-level integration” with ZoomInfo data. Tight integration of third-party data, especially about non-customers, is much more common among B2B CDPs than B2C CDPs. But you knew that.
Obnoxious behavior from Facebook is no surprise but we still should mention that they just blocked their users from all legitimate Australian news sources. Lies are still welcome. It’s part of Facebook’s fight against a proposal that they pay news companies for using the information. Google also dislikes the idea but chose to cut a global deal with News Corp.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.