Purple Deck Media provides small business marketers with mobile apps and content management. It has just added beacons and geofencing to its capabilities. What’s interesting here is that they’re making advanced features available to small companies.
Netmining, which offers data-driven targeting of programmatic ad buys, will further refine its audiences by integrating with Grapeshot for keyword-level targeting across multiple languages. This will allow international expansion of targeting through Netmining. It’s hard to tell exactly what these people do but it does illustrate the incredible complexity of today’s ad technology.
BlueVenn combines a Customer Data Platform with journey management and personalization. Here’s a review from the Customer Experience Matrix.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.