Jacqui Visch is PWC’s new chief digital and information officer, who discusses her new role and remit at the firm, what the next transformation “horizon” looks like, and opportunities to leverage the global PwC ‘network’ to drive change in the local operations.
As the amount of digital data in the world continues to grow exponentially, extracting meaning from it is becoming an increasingly challenging task, says Peter O’Connor, Vice President – Sales, Asia Pacific, Snowflake.
10 Viacom CBS has joined forces with LiveRamp to allow advertisers to connect first-party data with the media company’s audiences and improve insights when executing and reporting on BVOD and digital campaigns.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.