PwC India to buy Salesforce consultancy Venerate Solutions

PwC India has agreed to acquire Venerate Solutions, a salesforce consulting firm in India, for an undisclosed sum. This acquisition aligns with PwC’s commitment to invest in digital transformation and in strategic alliances. Venerate will augment the Salesforce consulting practice with significant end-to-end capabilities. These solutions help organisations reimagine the customer experience, seamlessly ramp up sales and support their growth journeys.

E-commerce platforms are now the fastest growing medium for digital ads in India. India’s digital ads market is expected to touch $35 billion at the same time-period and e-commerce platforms will be one of the biggest contributors enabling this upward spiral.

CDPI Emerging Markets

Global cybersecurity firm, Trellix, opened a new data center in Mumbai, which will help customers in India meet their data residency and compliance requirements. It will help in detecting threat faster resulting in streamlined security solutions. Its new capabilities will help customers meet their data residency and compliance.

CDPI Emerging Markets

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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PwC India to buy Salesforce consultancy Venerate Solutions

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E-com platforms to offer $8B market for digital ads in India

Trellix’s new data center aims to help Indian companies meet data residency and compliance requirements

Martech Spending Grows as Percentage of Marketing Budget: CMO Survey