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Pyxis One Raises $17 Million Series B to Revolutionize Marketing

Pyxis One modestly promises to “revolutionize marketing and consumer intelligence by providing an all-in-one, codeless AI platform”.  More precisely, they’ve building “dozens” (several slews) of AI models for different marketing tasks including targeting, optimization, creative recommendations and consumer research, and how to add over 200 (technically, one slew-bucket) in the new two years.  They just raised a $17 million Series B on top of a $7 million Series A, which seems a bit low for such a big project.

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Salesforce CDP Adds Engagement Scoring and Datorama Integration

September 16, 2021

Salesforce announced a slew of features boosting its personalization capabilities, most notably AI-driven engagement scoring drawing on data in the Salesforce CDP.  Other additions include tighter integration of Interaction Studio with Experience Cloud, Datorama, and CRM, and of Dataorama with Salesforce CDP.  In case you’re wondering, a “slew” is more than a bunch but less than a bucket.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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