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Pyxis One Raises $17 Million Series B to Revolutionize Marketing

Pyxis One modestly promises to “revolutionize marketing and consumer intelligence by providing an all-in-one, codeless AI platform”.  More precisely, they’ve building “dozens” (several slews) of AI models for different marketing tasks including targeting, optimization, creative recommendations and consumer research, and how to add over 200 (technically, one slew-bucket) in the new two years.  They just raised a $17 million Series B on top of a $7 million Series A, which seems a bit low for such a big project.

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Salesforce CDP Adds Engagement Scoring and Datorama Integration

September 16, 2021

Salesforce announced a slew of features boosting its personalization capabilities, most notably AI-driven engagement scoring drawing on data in the Salesforce CDP.  Other additions include tighter integration of Interaction Studio with Experience Cloud, Datorama, and CRM, and of Dataorama with Salesforce CDP.  In case you’re wondering, a “slew” is more than a bunch but less than a bucket.

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YouTube Testing AI Overviews in Search Results

April 28, 2025

YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.

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