Pyze Enterprise Edition Adds External Data to App Marketing and Analytics

Pyze gives mobile and Web app publishers advanced campaigns and analytics in a single package. It has just released an Enterprise Edition that can import data from external sources and manage customer experience across multiple applications. There’s a heavy dose of artificial intelligence for things like classifying data, identifying segments, and personalized messaging. If it seems wrong to isolate app marketing from everything else, bear in mind the target is app publishers who only have that one channel.

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Mellissa Integrates with Pentaho to Offer Customer Data Management Platform

April 11, 2017

Data quality and identity tool vendor Melissa has announced a “comprehensive customer data management platform” that combines Melissa’s data cleaning and enrichment with Pentaho data extraction, transformation, and loading. The combined solution, called Contact Zone, includes a drag-and-drop interface for building process flows and hundreds of integrated connectors to common source systems. It’s probably too technical to consider a CDP but it’s certainly something a company’s IT department could use to build their own unified customer database.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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