Pyze Expands Cross-Channel Mobile Analytics and Marketing

Pyze analyzes mobile app users with choropleths (geographical heat maps) which is definitely a term to drop the next time you’re trying to impress that blind date who turns out to be a data scientist. The system tracks users over time and across channels but its inputs are too limited to consider it a CDP. They also deliver personalized messages, which is beyond the scope of CDP functionality. Pyze just released a new version with more advanced analytics and an improved user interface. But why bother: they had me at choropleths.