Pyze Expands Cross-Channel Mobile Analytics and Marketing

Pyze analyzes mobile app users with choropleths (geographical heat maps) which is definitely a term to drop the next time you’re trying to impress that blind date who turns out to be a data scientist. The system tracks users over time and across channels but its inputs are too limited to consider it a CDP. They also deliver personalized messages, which is beyond the scope of CDP functionality. Pyze just released a new version with more advanced analytics and an improved user interface. But why bother: they had me at choropleths.

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Captivate Offers Vertical Integration for Elevator Advertising

November 9, 2018

Location-based platforms may come and go but if you really want a business with ups and downs, try elevator advertising. Captivate has taken the industry to new heights with Captivate Places, a centralized analytics and planning system that lets marketers target audiences using first and third party data and then measures campaign impact on brand lift, foot traffic, and Web behaviors.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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