Nearly half (45%) of consumers expect their email or social media accounts to be hacked in the coming year, according to a survey by PwC and BAV Group.

Less martech spend might mean less need for content, but don’t bet on it. Many of us expect artificial intelligence will eventually build all those highly targeted messages, but Tempesta Media has nearly 20,000 vetted content creators willing to do it the old fashioned way. They’ve just partnered CRM vendor Oomiji, which creates highly refined segments that need lots of specialized content.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.