Q-nomy caught my eye with the “world’s first app market dedicated to omnichannel customer journey optimization”. Even setting aside claims to be first, that would be interesting. But if you look more closely, you find that what Q-nomy describes as “customer journey and experience optimization” software is basically appointment scheduling and queue management. Nothing wrong with that but decidedly unsexy. So much so that I never got around to publishing the news that another queue management vendor, QLess, raised $5.5 million earlier this month. QLess also inflate their brand by describing their business as “customer interaction management”.